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Sally Strackbein	Sally Strackbein Sally Strackbein helps people express themselves in business and socially. She speaks and facilitates communication and story workshops. She has appeared on shows such as, NBC Nightly News, with Tom Browkaw, Fox News, NPR Marketplace, This is America with Dennis Wholey, and numerous other radio and television shows in the United States, France, Germany, Hungary, Australia and more. Sally Strackbein PO Box 710540 Herndon, VA 20171 www.DefiningStory.com Sally@DefiningStory.com

Plenary #112): Storytelling - the World's Greatest Marketing Tool, How to Create Stories That Persuade, Motivate and Sell

Your own stories dramatically improve your ability to attract people and clients who are right for you. We explore how to use stories on websites, in marketing material and in "elevator speeches."

You learn how to turn your experiences into stories that touch emotions moving people to act. You learn:

=> Why today's marketing needs to be personal to work
=> How to craft stories that evoke emotions
=> How to find your own story and make it a marketing tool for you

Workshop #114): Storytelling for Business Success

In this experiential workshop, participants will discover and recover personal and professional stories. They will learn how to add essential details to make stories come to life. They will learn how to use personal stories to illustrate key points they want others to understand, retain and act on.

Participants will:

=> discover personal stories to use for business
=> identify attributes of a great business story
=> list the required components of a story
=> craft their own story during this workshop

Details:

Plenary #112): Storytelling - the World's Greatest Marketing Tool, How to Create Stories That Persuade, Motivate and Sell

Workshop #114): Storytelling for Business Success

Contact Info:

Sally Strackbein
PO Box 710540
Herndon, Virginia 20171

phone: 703-262-0361

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